About Us

Love + Daydreams is a modern media company built at the intersection of creativity, storytelling, technology, and culture. Founded by Executive Producer and creative strategist Julie Kellman Reading, the company brings more than 20 years of top-tier media experience into a new model for how premium content is conceived, produced, distributed, and scaled.

With deep expertise across podcasts, the creator economy, digital-first storytelling, branded content, television, and emerging media, Love + Daydreams develops ideas into distinctive creative worlds - combining strong editorial vision with the systems and strategy required to bring them to life across platforms.

At the center of the company is a belief that great creative and smart execution should work together. Love + Daydreams uses streamlined production workflows, and modern creative systems to move from idea to execution more efficiently, maintain consistency across voice and visual language, and scale content without losing the human instinct, originality, and emotional connection that make stories resonate.

Podcasts and personality-driven media are a major focus of Love + Daydreams. Julie is the creator, host, and Executive Producer of The Ambition Code, a premium podcast and conversation series exploring ambition, identity, career, reinvention, leadership, and the defining moments that shape who we become. The Ambition Code is available on Apple Podcasts, Spotify, and YouTube. Julie also served as Executive Producer and Co-Host of The Media Machine Podcast across 23 episodes, exploring the rapidly changing intersection of media, technology, innovation, and the business behind the content we consume.

That work builds on more than two decades producing across virtually every format and platform. In fall 2025, Love + Daydreams produced Disney+’s Zombies 4 Sing-Along, with Julie overseeing third-party production as Executive Producer. Julie’s broader credits include Disney Fam Jam, Disney Magic Bake-Off, MTV’s Death Valley and Call to Greatness, SyFy’s Alien News Desk, and content for MTV, VH1, Disney, NBC, Nickelodeon, Paramount+, Samsung, Starbucks, and AT&T. Throughout her career, she has collaborated with talent including Jennifer Lopez, Zendaya, Rita Ora, Ciara, and many more.

Love + Daydreams also operates across brand building, social content, commerce, and community, creating connected media ecosystems rather than isolated pieces of content. Its digital and lifestyle ventures provide a real-world laboratory for developing audience, testing creative, building repeatable workflows, and understanding how storytelling can move fluidly between entertainment, brand, community, and commerce.

Headquartered in Los Angeles, Love + Daydreams is designed for where media is going next: creator-led, platform-fluid, technologically enabled, creatively ambitious, and deeply human.

Because technology can make the process smarter and faster. But the daydream - the idea that makes someone stop, feel something, laugh, listen, watch, share, or imagine what might be possible - is still entirely human.

✨ Follow your daydreams, because everything is possible. ✨